Off-Season Tourism Promotion Initiative (Project ‘50,000 Tourists’)

Lithuania participates in the implementation of the European Commission project '50,000 Tourists’ (hereinafter referred to as the 'Project') aimed at promoting tourist exchange between Europe and South America during the off-season. In close cooperation with the tourism business the Project is planned for 2012–2013.

Having regard to the Communication from the European Commission (COM (2010) 352) 'Europe, the world’s No. 1 tourist destination – a new political framework for tourism in Europe', which invites to address the problem of seasonality, to improve the image of Europe, and to cooperate with third countries, the agreement on the pilot project '50,000 Tourists’ regarding the increase of tourist flows between South America and Europe was signed in Brussels on 1 June 2011.

The Agreement was signed between the European Commission, the Ministry of Economy of the Republic of Lithuania, the Ministry of Economics, Finance and Industry of the Republic of France, the Ministry of Tourism of the Republic of Italy and the Ministry of Industry, Tourism and Trade of Spain, with support of the airlines Alitalia, Air France, British Airways, Iberia, Lufthansa, and Air Portugal, and in cooperation with the European Travel Agents and Tour Operators Association and the European Association of Tour Operators.  

The objective of the Project based on cultural, linguistic, ethnic and education relations is to promote tourism between South America and Europe by creating more favourable conditions to travel during the off-season, taking advantage of the capacities and accommodation possibilities of airline companies.

The participants of the Project are Brazil, Argentina and Chile, where many expatriates from the abovesaid countries and their descendants reside and which are connected by cultural, economic and historical ties.     

The first stage of the Project will start in 2012. Seeking to resolve the problem of tourism seasonality, tourists are encouraged to come from South America to Europe during the period from October 2012 until March 2013 and to go from Europe to South America during the period from May 2013 until October 2013.

Last date edited: 2012-05-10